How to Become a good Brand Manager A brand is literally the face of a company, or what people actually see in that company. Brands are what people identify with and remember. What actually is a Brand? Brands are not just logos or slogans. Brands represent the values, beliefs, and personality of a company. A well-known brand is associated with quality and trustworthiness. This is because brands have been able to create an emotional connection between their product or service and the consumer. What is Branding? Branding is the process of creating a name, symbol, or other visual representation of a product or service. Importance of Branding Branding is important because it helps consumers identify products and services by associating them with certain qualities. It also helps companies to differentiate themselves from their competitors and target potential customers more effectively. The Role of a Brand Manager Brand managers are in charge of the branding and marketing of a product. The