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 How to Become a good Brand Manager

A brand is literally the face of a company, or what people actually see in that company. Brands are what people identify with and remember.


What actually is a Brand?

Brands are not just logos or slogans. Brands represent the values, beliefs, and personality of a company. A well-known brand is associated with quality and trustworthiness. This is because brands have been able to create an emotional connection between their product or service and the consumer.


What is Branding?

Branding is the process of creating a name, symbol, or other visual representation of a product or service.


Importance of Branding

Branding is important because it helps consumers identify products and services by associating them with certain qualities. It also helps companies to differentiate themselves from their competitors and target potential customers more effectively.


The Role of a Brand Manager

Brand managers are in charge of the branding and marketing of a product. They are responsible for the advertising, packaging, pricing, and distribution of a product.

Brand managers have to make sure that they have a good understanding of what the customer wants in order to create a successful product. They also need to understand what their competitors are doing so they can stand out from them.

Brand managers need to be able to take something that is complex and make it simple for customers to understand. Brand managers also need to know how to use different marketing tactics such as email campaigns, social media posts, or even just word-of-mouth marketing.

The Brand Manager is responsible for both product planning and product marketing. This includes managing the brand throughout the Product Lifecycle, gathering and prioritizing brand and customer requirements, defining the brand vision, and working closely with engineering, to deliver winning products. It also includes working with sales, marketing, and support to ensure revenue and customer satisfaction goals are met.


Responsibilities of Brand Manager:

  1. Define the product strategy and roadmap

  2. Deliver MRDs and PRDs with prioritized features and corresponding justification

  3. Work with external third parties to assess partnerships and licensing opportunities

  4. Be an expert with respect to the competition

  5. Develop the core positioning and messaging for the product

  6. Set pricing to meet revenue and profitability goals

  7. Deliver a monthly revenue forecast

  8. Develop sales tools and collateral

  9. Brief press at quarterly press meetings

  10. Act as a leader within the company

Read more about Branding on these pages

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